A short, exacting discovery. It sets your segment, your pillars and your bracket before a single number is committed. Answer plainly — the form only asks what the work needs.
Scope depth
01 / 09
01 · The business
Start with what it is.
We infer the rest — the segment is read from the facts, never self-selected.
Company or brand name
company_name
What's the business?
industry
Hospitality
Wellness
Logistics
Automotive
Manufacturing
Interior design
Field services
Real estate
Retail / e-comm
Professional svcs
Other
How many people work in it?
team_size_band → derives segment
Just me
Studio
2–9
Studio
10–49
Command
50–249
Command
250+ / global
Command
How established is it?
business_stage
Launching
Not live yet
Running
Established
Scaling
Pushing growth
Which best describes the scale?
command_scale
Single team
10–49
Whole org
50–249
Enterprise
250+
Global / multi-market
Multi-region
What's eating the most time or money right now?
primary_pain · pick up to 3
Visibility
Leads
Content
Response
Keeping up
Conversion
Back office
02 · The need
What do you want built or run?
Pick any. Each one opens its own scope block — you'll only answer for what you choose. Cinematic is a per-project bolt-on onto anything.
pillars_requested · pick one or more
Social
Page & content management, treatments, posting
Web
Build, management & security · email kit with domain
Agent & Data
Automation for business processes · built-for-you base
Cinematic
Per-project production, bolt-on to any pillar
03 · Social scope
How far does the social run?
These are the exact axes the bracket is scored on. No translation between what you answer and what we quote.
Run it for you, or direct your team?
social_engagement_model
Run it for me
Done-for-you — Cornerstone to Monument
Direct my team
Advisory — Direction
Grow or maintain?
social_goal
Grow
Audience & pipeline
Manage
Keep it running well
Both
Grow and hold
How many brands or personas?
social_personas
One
Two or more
Promotes to Monument
How many channels?
social_channels
One
One or two
Three or more
Promotes to Monument
Video load?
social_video_load
None / stock
Light short-form
Regular short-form
Min. Keystone
Who publishes?
social_publishing
We post it
You queue it
Fully managed
Community management — DMs & comments?
social_community
None
Light
Full + response SLA
Promotes to Monument
Reporting?
social_reporting
Monthly check-in
Monthly report
Report + strategy
What do you already have to work with?
social_assets
Brand kit + footage
Some of it
Starting cold
04 · Web scope
The place the attention converts.
A basic email kit comes with the domain. Anything that acts — outbound, automation — lives in Agent & Data, and we'll flag it.
Build, manage, or both?
web_mode
Build
New site, one project
Manage
Keep an existing site running
Build + manage
Build then keep
Security only
Hardening & upkeep
New site or existing?
web_existing
New
Existing
How complex?
web_complexity
One-pager
Single cinematic page
Standard site
A handful of pages
Commerce
Catalog & checkout
Custom app
Bespoke build
Does it need to do things — capture leads, trigger outreach, automate?
web_needs_action · yes → cross-sells Agent & Data
Yes
No — a site
Unsure
Want the basic email kit with the domain?
want_email_kit
Yes
No
05 · Agent & Data scope
The part that runs while you sleep.
Agent infrastructure for business processes. The built-for-you "business base" on retainer is the top of this stack.
Which processes should run themselves?
agent_processes · pick any
Invoicing / AR
Scheduling
CRM
Reporting
Lead handling
Inbox / follow-up
Data connect
Something custom
What tools are you on today?
agent_current_tools
Do you have a CRM or database now?
agent_has_crm
Yes
No
Sort of
A built-for-you "business base" on retainer?
agent_business_base_interest
Build it
Yes, that's the goal
Explore it
Tell me more
Not now
06 · Cinematic scope
Priced per project.
The studio unit, bolted onto any pillar. Scoped as its own piece of work.
What kind of film?
cine_type · pick any
Brand film
Product
Short-form series
Event
Other
Where does footage come from?
cine_footage
We shoot
AI-produced
Your footage
A mix
How much?
cine_volume
A single piece
A handful
A series
07 · Commitment
Timing and term.
We reserve senior time against the work. These set the shape of the engagement.
Budget posture
budget_posture
On-ramp
Presence, built properly
The engine
The load-bearing core
Flagship
Done for you, end to end
Scope it for me
Tell me where it lands
Term
term
Monthly
Quarterly
Annual
Annual prepay on the table?
prepay_interest
Yes
Maybe
No
08 · Access & contact
One point of contact.
Who we work with, and how you want to hear from us.
How do you want to hear from us?
reporting_pref
Weekly brief
Monthly report
Both
What's been tried before?
prior_efforts
Anything we should know?
notes
09 · The scope read
Here's how it reads.
A scope, not a quote. Submit it and we come back with the bracket confirmed against the work.
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Received
The intake is in.
We'll read it against the bracket and come back with scope confirmed. Nothing is committed until a number is agreed.
Prototype — the submit is stubbed. No request was sent.